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Anchoring bias in trading

Price has fallen below where you bought. "I'll wait until it gets back to my entry," you think, and you push your stop loss further away. Or "it's cheap compared with the earlier high," so you go in. Has that happened to you? Starting from the first number you see and not adjusting far enough away from it is called anchoring. This article covers what it means in research and how to check for it in your own records. It does not tell you how to trade.

Published 14 Oct 2026By Kenji Okumura, Representative, Tiltnote (has traded forex)

In short

Anchoring is the tendency, when you estimate from a starting number, to stay too close to that number.[1] In one experiment, a group shown 10 on a wheel of fortune and a group shown 65 gave median estimates of 25% and 45% for the same question.[1]

What anchoring is

A 1974 paper says that in many situations, people make estimates by starting from an initial value and adjusting it to reach an answer.[1] The adjustment is usually not enough, so different starting points give different answers, biased toward the starting value. The paper called this anchoring.[1]

The wheel of fortune experiment

In this paper, people were asked to estimate quantities such as the percentage of African countries in the United Nations.[1] First, a wheel of fortune was spun in front of them to give a number from 0 to 100. They said whether the answer was higher or lower than that number, and then gave their estimate.[1]

Median estimate. The group shown 10 on the wheel gave 25%, and the group shown 65 gave 45%. The wheel number had nothing to do with the answer.
Even a wheel number unrelated to the answer pulled the estimates toward it.

The same paper describes high school students estimating "8×7×6×5×4×3×2×1" or "1×2×3×4×5×6×7×8" within 5 seconds.[1] The median estimate was 2,250 for the descending version and 512 for the ascending version. The correct answer is 40,320.[1] The first few steps of the calculation are thought to have acted as the starting point.

In economic forecasts too

One study looked at expert consensus forecasts of monthly US economic releases.[2] The forecasts were systematically biased toward the values of the previous months' releases.[2]

The study says this fits anchoring, but could also come from the forecasters' own incentives.[2] It also found that bond yields did not react to the part of the forecast error explained by this bias, suggesting market participants already expected it.[2]

Where it can show up in trading

For example (these are our own examples):

Your entry price is simply where you got in; it is not necessarily a special price for the market. For the urge to move a stop loss, see before you move your stop loss, and for research on orders gathering at round numbers, see support and resistance.

Check your own records (you decide)

The stop loss and take profit calculator shows those prices, the profit and loss calculator shows profit or loss for a price move, and the trading stats calculator shows the numbers in your records. This article does not decide how you should trade.

Sources

  1. Tversky, A., & Kahneman, D. (1974). Judgment under Uncertainty: Heuristics and Biases. Science, 185(4157), 1124–1131. https://doi.org/10.1126/science.185.4157.1124
  2. Campbell, S. D., & Sharpe, S. A. (2009). Anchoring Bias in Consensus Forecasts and Its Effect on Market Prices. Journal of Financial and Quantitative Analysis, 44(2), 369–390. https://doi.org/10.1017/S0022109009090127

Tools for this article

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Updated 20 Oct 2026 · Run by Kenji Okumura, Representative, Tiltnote · About this site